Characteristic	Importance index
Security of my personal information	100
Low or no fees	87
Fraud protection	83
Fraud alerts	60
Convenient loactions in your area	50
Easy-to-use mobile app	48
Low interest rates of loans	43
Easy-to-use website	42
Easy account opening	42
Direct desposit early payout	36
In-branch banking	31
High interest rates on investments	28
Drive-throgh banking	25